Senior PR Consultancy

The PR expert
your team needs.
Without the hire.

Senior PR thinking, working as part of your team. No full-time hire needed, no agency overhead, no juniors running the account.

See how we work →
20+
Years of senior PR experience
3
Ways to work together
0
Junior delivery. Ever.

"PR isn't a media function. It's how your whole business shows up."

Coverage and stages achieved for clients

BBC Breakfast The Sunday Times The Independent TechRadar ITV This Morning CNBC Daily Mail The Daily Telegraph Sifted Summit BBC Breakfast The Sunday Times The Independent TechRadar ITV This Morning CNBC Daily Mail The Daily Telegraph Sifted Summit

Point of view

PR is not a
media function.

After more than 20 years in PR across agencies, scaling businesses and global brands, it is clear that most organisations know communications matter long before they have the structure to do it properly. Song exists to bridge that gap.

PR isn't just what a business says about itself, it's what others come to understand, experience and trust over time. That trust carries weight at every stage, from building a customer base to navigating a funding round or preparing for acquisition.

Over the years, this approach has secured coverage in titles including the BBC, The Sunday Times, TechRadar and The Independent, and placed clients on stages such as Sifted Summit. But the value of PR lies not in the coverage itself, it lies in the confidence and credibility it builds around a brand.

01
PR belongs at the table
Not as a marketing add-on, not as a media function. PR should inform leadership decisions, shape culture, and sit alongside strategy from the start.
02
All stakeholders, not just press
Employees, customers, investors, partners, suppliers, regulators, industry bodies. Each relationship shapes your reputation. PR should manage all of them, not just journalists.
03
Credibility over coverage
More coverage doesn't equal better PR. The right story, on the right platform, at the right time. That's what builds trust that lasts.

How we work

Three ways to
work with Song

Most growing businesses can't justify a full-time senior PR hire, and a junior alone isn't enough. Song fills that gap: senior PR thinking and delivery, working as part of your team.

Tier 01
Counsel
Senior thinking, on demand.
A few focused hours with someone who has seen it all. Bring your questions, your plans, your instincts, and get honest, experienced input. No retainer, no ongoing commitment, no agency agenda.
  • PR strategy review and sense-check
  • Messaging and narrative audit
  • Crisis and issues guidance
  • Media opportunity assessment
  • Board or leadership prep
Flexible hour blocks
Tier 02
Framework
Built for your team to own and execute.
We build the PR foundation your team needs, strategy, messaging, tools and plan, then stay close with regular check-ins. Designed for businesses with a junior or marketing lead who needs senior structure and backup.
  • Full PR strategy and stakeholder map
  • Messaging and story framework
  • Media and channel approach guide
  • Content and news calendar
  • Crisis communications playbook, built before you need it
  • Bi-weekly or monthly advisory sessions
Project fee + ongoing support
Tier 03
Delivery
A fully embedded, end-to-end PR function.
Song operates as your external Head of Communications, embedded within your team while bringing an objective, outside-in perspective. Senior-led and fully integrated, we take ownership across every stakeholder group, not just the media.
  • Ongoing media relations and outreach
  • Internal and stakeholder communications
  • Thought leadership and content
  • Campaign development and execution
  • Issues management and crisis counsel
Monthly retainer · selective intake

Who Song is for

When in-house
isn't enough.
And an agency is
too much.

Most growing businesses hit a moment where PR starts to matter, but the options don't fit. A full agency is expensive, and the reality is often that strategy gets promised by senior people and delivered by juniors. Hiring in-house tends to mean a less experienced hire, focused inward, without the breadth that comes from working across industries and organisations.

Song is the alternative. Senior experience, working as part of your team, without the overhead of a full-time hire. Embedded enough to understand your business, independent enough to give you honest outside-in perspective.

Our approach

PR is a business
discipline. Not a
media function.

Song is

  • An extension of your team, senior, integrated, embedded
  • PR that considers every stakeholder: employees, customers, investors, suppliers, media, government, industry bodies
  • Strategy that sits alongside leadership, not underneath marketing
  • Honest about what PR can do, and when you're not ready
  • A genuine alternative to a full-time hire or a traditional agency

Song is not

  • A coverage-chasing press office
  • A marketing add-on or a nice-to-have
  • Junior teams learning on your brief
  • KPI reports that don't connect to business goals
  • Big agency promises with rotating account teams
Get in touch

Let's talk about
whether Song fits.

The first conversation is exploratory and informal. No pressure to arrive knowing what you need. If Song isn't the right fit, we'll say so, and we might know someone who is.

Start a conversation →